Category, creators, and brand health in one place.
Monitor ambassadors and the category, listen at SKU level, review drafts against briefs, and report without a second CSV. The record is the product on screen, not a hashtag count.
Brand teams should not stitch a mention tracker, a spreadsheet of talent posts, and a QA queue. Noodle4 is one foundation: what went live, which SKU was in frame, what the comments actually said, and whether the draft would pass the brief. Share of voice that names the product, not only the mark.
Ambassadors and the category
See creator posts as they land, tagged or not, and how your SKUs show up next to the rest of the market.
Listen on the same assets
Comment lanes sit on the clips you already monitor. A haul comment is not sentiment for your brand until it is joined to the SKU in frame.
In the product
Monitor
Creators you briefed, and the category around them, without waiting for a tag.
Listen
Every comment, routed into intent, complaint, and praise — then grounded in the product on screen.
Review
Drafts against your briefs before they go live. Evidence, not a vibe.
Report
A view on work you already ran. Not a narrative rewritten from a CSV.
One index for the brand
Logo detection is not enough when the wrong bronzer is in frame. Index the SKU, then roll up health, share, and the next brief.
What it does
Brand health you can explain
Share of voice, competitors in the same scene, and claims from pack-shots — including silent tutorials.
Ambassador programmes that close
Monitor what went live, review the next draft, and read the comments on those same posts.
SKU, not just the mark
Water Bronzer versus Cream Bronzer, and a rival can in the background, in the same pass.
How it works
- 1. Library — Load pack-shots, SKUs, and the creators you already brief.
- 2. Watch — Capture content as it lands across the roster and the category.
- 3. Read — Join comments and performance to those assets.
- 4. Act — Review the next draft, or brief from what the market actually did.
Who it is for
Brand managers
One picture of category, talent, and health instead of three tools that disagree on the SKU.
Social and community
Intent and complaints on the same clips you already monitor — not a sampled sentiment score.
Legal and brand safety
Reviews and screening against the same guidelines, with evidence you can show.
Frequently asked questions
How do brand teams use Noodle4?
One foundation to monitor category and ambassadors, listen at SKU level, review drafts against briefs, and report without a second CSV. The record is the product on screen, not a hashtag count.
Do we still need a separate social listening tool?
Noodle4 is built so monitor, listen, review, and report share one index. You can keep a mention tracker for coverage counts; it will not tell you which SKU was on screen.
Can we see competitors in the same video as our product?
Yes. A rival SKU in a haul or a can on the desk is part of the same pass. Share of voice can name the product and the neighbour.
Is this priced per seat?
No. Plans are monthly workspaces from £99, priced for usage rather than seats.