Brand monitoring at SKU level, not logo level.
Watch brand mentions, SKUs, and share of voice across video, image, and text. Logo presence is not enough when the wrong bronzer is in frame.
Share of voice is a lagging number if the index is a logo or a transcript. For a multi-SKU brand you need to know whether the Water Bronzer or the Cream Bronzer was on screen, and whether a competitor sat in the same frame. Noodle4 monitors brand, SKU, and claims from pack-shot geometry and on-screen product — including silent ASMR — then rolls that into a category read you can act on.
Pack-shot geometry
The record is which SKU was present — Water Bronzer or Cream Bronzer — not only that a logo appeared.
Share you can explain
Category read from pack-shots, claims, and competitors in the same frame. Including silent ASMR.
In the product
SKU
Feature-matching against your pack-shots, not a logo crop that cannot tell two bronzers apart.
Competitors
A rival can on the desk or a haul SKU in the same pass — not a second tool.
Silent
ASMR still resolves the product when there is nothing useful in the transcript.
Category
How products, claims, and creators show up next to the rest of the market.
Share of voice that names the product
Logo presence is not enough when the wrong bronzer is in frame. Index the SKU, then roll up the category.
What it does
Exact product, not just the mark
Feature-matching against your pack-shots. The record is which SKU was present, not only that a logo appeared.
Competitors in the same scene
Unauthorized marks — a can on the desk, a rival SKU in a haul — are part of the same pass, not a second tool.
Category, not hashtags
See how products, claims, and creators show up next to the rest of the market, not only on branded tags.
How it works
- 1. Library — Load pack-shots and the SKUs you care about.
- 2. Scan — Match geometry against video and stills.
- 3. Join — Attach claims, speech, and on-screen text.
- 4. Roll up — Share of voice that names the product.
Who it is for
Brand teams
Know whether Water Bronzer or Cream Bronzer was on screen — and whether a rival sat next to it.
Category managers
Share of voice that names the product, not a hashtag count that ignores silent tutorials.
Product and R&D
See how SKUs, claims, and formats show up in culture before the next brief is written.
Frequently asked questions
Is brand monitoring just logo detection?
No. Logo presence is not enough when the wrong bronzer is in frame. We match pack-shot geometry so the record is which SKU was present, including silent ASMR.
Can you see competitors in the same video?
Yes. A rival can on the desk or another SKU in a haul is part of the same pass, not a second tool. Share of voice can name the product and the neighbour.
Does this work if nobody speaks in the video?
Yes. Transcripts are supporting context. Pack-shot matching still resolves the product when the clip is silent.
How is this different from hashtag share of voice?
Hashtag counts miss untagged tutorials and cannot tell Water Bronzer from Cream Bronzer. Category read from what is in frame is the index we use.